Rachel HardyFounder, Studio R
Brand Design Studio — Drawing Set 001
Brand identity. Presence, Designed.
Studio R designs brand identities with the discipline of architecture and the instincts of a marketer — for founders who want a brand built to hold weight, not just look good on day one.
ProjectStudio R — Portfolio
SheetA-00 / Cover
Drawn byRachel Hardy
ScaleN.T.S.
StudioSt Andrews, Scotland
StatusOpen for work
A-01
Approach
01
Discovery
Understand the business, the audience and the competitive ground before anything gets drawn.
02
Draft
Explore direction through positioning, type and system — not straight to logo concepts.
03
Build
Construct the full identity: mark, type, colour, voice, and how it behaves across every application.
04
Deliver
Hand over a system built to be used consistently by the client — not just admired once and forgotten.
A-02
Work
A-03
Expertise
01
Visual Identity
Mark, colour and type systems built to hold together across every touchpoint.
02
Logo Design
Distinct, ownable marks designed to work at any scale, on any surface.
03
Brand Strategy
Positioning and message architecture worked out before a single pixel is drawn.
04
Content Strategy
Structuring what a brand says, where it says it, and in what order.
05
Packaging Design
Structural and surface design for products people hold in their hands.
06
Web Design
Sites built around the brand system from the start, not bolted on after.
07
Marketing Materials
Decks, print and campaign assets that stay on-system under pressure.
08
Photography
Direction and capture for brand and product imagery.
A-04
About
Studio R is a one-person brand design studio, run from St Andrews, Scotland.
Before brand design, the studio's founder trained in architecture through to Part 1, then spent five years doing freelance marketing work alongside the degree. That combination — structural thinking and a marketer's instinct for what actually moves someone to act — carries into every identity Studio R builds.
Studio R has been operating formally as a brand design practice since 2024, working directly with founders and small teams who want a brand that actually understands them, and their audience.
BackgroundRIBA Part 1, Architecture
Prior experience5 yrs freelance marketing
Brand design since2024
Based inSt Andrews, Scotland
A-05
Contact
Start a project.
Tell me about the brand you're building — a line or two on where it stands today is enough to start.
Email Studio ROr email directly: rachelhardy3@gmail.com